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Webinar: How to Sell Your Home

How to Sell Your Home Webinar

The Revolutionary “How to Sell Your Home Webinar” that shows you how to sell for top dollar, in the shortest time possible, with the least amount of hassle, uncertainty, and risk.

The SellForSure Home Sale System

SellForSure University

The SellForsure University teaches the SellForSure Home Sale System, a method where home owners can sell their homes quickly, for the highest price and on the best terms, with the least amount of hassle and risk.

SellForSure Audiobook

How to Sell Your Home Audiobook

This two hour audiobook will give you the information you need to get your home sold for up to 7% more than the competition – and in half the time, with the least amount of hassle, uncertainty, and risk.

New Content

1318 E Cliff Drive , Santa Cruz 95062

Santa Cruz Real Estate Update May 2015

Let’s cut right to the chase.  Is there anything new in the Santa Cruz Real Estate Update May 2015 update?  Or is it just a broken record, playing that same wheezing off-pitch merry-go-round music? Well…would you believe me if I told you that the median home price has increased yet again, to $779,000 in April 2015?  This represents […]

HOA Disclosure Package

HOA Package Contents as Required by California Law

Below is a list of the HOA Package Contents as Required by California Law when a condominium is to be sold to a new owner. The buyer is required by law to have access to all of these documents.  In particular, your buyer may be looking at the “Assessment Reserve Funding Disclosure” (found within the pro forma operating budget) which […]

Doubling Down on Selling your Home

Double Down on Selling Your Home

Deciding to put your home up for sale is a process that can take months – years, even! It can be a pretty agonizing decision as it will often mean big changes in your life have occurred, or will occur as a result of the move.  When that day finally comes, my advice is to […]

Tax Loophole

Avoiding Capital Gains Tax upon Sale of your Home

A month or so ago I attended the monthly Silicon Valley broker’s meeting of my company, Realty World. They always have a speaker every month, and last month it was a gentleman from First American Exchange Company. He gave an interesting (if you can believe it!) presentation on Avoiding Capital Gains Tax upon Sale of […]

Frederik Eklund The Sell Book

A Realtor’s Review of The Sell by Frederik Eklund

Whether you’re a fan of Bravo’s hit reality TV show Million Dollar Listing New York – and whether or not you’re in the real estate business – you may have heard some of the hoopla surrounding the new book by America’s #1 Real Estate Sales Person, Frederik Eklund. As it happens, I am a real estate broker […]