- SellForSure University Home Page
- Module 1: Introduction
- Module 2: Sell By Owner, or With Agent?
- Module 3: Working with an Agent
- Why You Should Use a Real Estate Agent to Sell Your House
- Drawbacks to Using an Agent
- Real Estate Agent Designations
- How to Choose a Real Estate Agent
- How NOT to Choose a Real Estate Agent
- How to Interview a Real Estate Agent
- Questions to Ask your Real Estate Agent
- Dual Agency
- Check an Agent's Work
- Communicating with your Real Estate Agent
- How a Real Estate Agent gets Paid
- Discount and Flat Fee Brokers
- Real Estate Listing Agreements
- Your Real Estate Agent's Job in a Nutshell
- Today's Real Estate Buyers are Savvy and Empowered
- Real Estate Values and Pricing
- What Matters and What Doesn't in Pricing your Home
- Three Major Factors affecting Real Estate Values
- Online Real Estate Price Evaluations
- Real Estate CMA or Comparative Market Analysis
- Real Estate Appraisal
- Realtor Property Report (RPR)
- Which Real Estate Valuation should I Trust
- The Real Estate Auction Sales Model
- Overpricing Your Home for Sale
- How to Maximize your Home Sale Price
- The Virtue of Underpricing your Home
- Selling your home with little or no equity
- Module 5: Preparing Your Home for Sale
- Inspecting your Home Prior to Selling It
- Preparing a Full Disclosure Package for Home Buyers
- Contents of a Real Estate Disclosure Package
- Making Repairs to your Home prior to Selling It
- Required Retrofits of your Home
- As-Is Real Estate Sales
- Selling as a Certified Pre-Owned Home
- Preparing your Home for Sale
- Enhance your Home's Curb Appeal
- Home Staging
- The Cost of Preparing your Home for Sale
- Module 6: On the Market
- When to List your Home for Sale
- Living in a Home vs. Selling One
- Getting the Word out about your Home
- Showings and Open Houses
- When Buyers are In the House
- Make your home Available, but make Yourself Scarce for Showings
- Offers and Negotiations
- Selling a Home that is Tenant Occupied
- Selling your Home in a Tough Market
- Recognizing the Wrong Price for your Home
- Real Estate Price Adjustment Strategy
- How to Sell a Home and then Buy Another
- Moving after Selling your Home
- Module 7: Negotiating and Closing the Sale
- The Residential Purchase Agreement
- What Happens when you get an Offer on your Home
- Negotiating the Sale of your Home
- Top Negotiation Tactics to use when Selling your Home
- The Buyer's Due Diligence
- The Real Estate Closing Timeline
- Delays in the Home Sale Process
- The Buyer's Appraisal in the Purchase Process
- Real Estate Tax Information for Home Sellers
- 1031 Tax-Deferred Exchange
- How much it Costs to Sell a Home
- Module 8: SellForSure System Walkthrough
- Goals of the SellForSure System
- The SellForSure Home Sale System Guarantees
- Traditional Real Estate Marketing Methods
- Active Real Estate Marketing
- Free Home Inspection and Termite Inspection
- SellForSure Pre-Sale Services
- The SellForSure Web Portal Status System
- SellForSure Preparation Phase 1
- SellForSure Preparation Phase 2
- SellForSure Preparation Phase 3
- SellForSure Preparation Phase 4
- SellForSure Preparation Phase 5
- Launching your Home on the Market
- SellForSure System Listing Syndication
- How to Manage Showings on your Home
- Real Estate Open House Events
- The Perfect Home Sale Schedule
- While your Home is on the Market
- The Two Week Review Cycle
- What to Expect Once your Home is Under Contract
- Closing the Sale of your Home
- Module 9: The Realty World Advantage


In a neighborhood of similar homes, why is one worth more than another? This question has perplexed buyers and sellers for ages, but the answer is simple: every home is unique, and the circumstances of every sale are unique too.
Every home is different, and the circumstances in every sale are different too. When a home is sold, a willing seller and a willing buyer have just announced to the world the price of that home. From there, that sale becomes a benchmark, a single data point, which other home owners or buyers will use to determine the worth of other properties.
But many factors come into play. The most important are:
Location: Is the home on a corner lot? Is it adjacent to a greenbelt, or a park? Does it have any kind of view? Is it next door to a dilapidated, unkempt house or to a gleaming new custom home?
Home Size and Lot Size: larger houses on larger lots tend to sell for more than smaller homes on smaller lots. Even small differences in size can have an noticeable effect on values, because they can have a big impact on the property’s functionality or utility: an extra office space, room in the backyard for a garden or to build a granny unit are examples.
Number of bedrooms and baths: Over time, American homes have tended to grow larger. Decades ago, household members shared bedrooms and baths without complaint, but today, families want more privacy. The typical home purchased today is a three-bedroom, two-bath home.
Features and finishes: Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to cost more than a home with carpet and laminate countertops.
Bonus areas: offices, basements, detached studios and the like are also factors which drive prices. Condition – The closer a home feels to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps cleaner. Homes that are not updated or in poor repair sell for less than other otherwise similar homes. Even if your home has not been updated with the latest styles, just having it kept clean and well maintained will make a big difference compared to homes which aren’t.
Curb appeal: From the street, the home looks clean, fresh, and inviting. Fresh landscaping and flowers won’t change the size or location, but they do attract buyers like flies to honey. If buyers don’t like what they see when they drive by, it means less buyers through the door, and likely a lower sales price.
Motivation and capacity of both buyer and seller: this is kind of a wildcard in the equation. Is there a buyer who needs to buy in the neighborhood right now, and is willing to pay a premium to get into contract on a house? Or is there a seller who needs to get out of the house ASAP, and is willing to let it go for 2, 3, or 4 percent less than he could otherwise get if he had more time to wait, or more time and money to spruce up the property before selling it?
This kind of stuff happens all the time, and it’s difficult to know the story behind each and every sale or listing to know how that effects prices. When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, paint colors, the tastes of buyers and sellers, fluctuations in the market, and motivation of buyer and seller. Not every factor can be changed or controlled, but those which can will mean a big difference in your bottom line when you sell your home.