How do home buyers find their homes they buy? According to the 2013 National Association of Realtors Profile of Home Buyers and Sellers, about 90% of buyers used the Internet to find a home. And 87% of buyers also used the services of a real estate agent. The chart below shows the various methods that buyers used to find their homes in 2013:
Interestingly for sellers (especially those thinking of selling by owner), 91% of buyers used the services of a real estate agent to help them find the home they bought. 52% of buyers indicated that they used good old fashioned yard signs, and 44% of buyers attended open houses. Of increasing importance are smart phone applications and mobile-optimized web sites, with 45% of buyers utilizing them, and 43% of buyers utilized mobile-optimized search pages.
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