In this Age of Internet, it might not surprise you to learn that, according to the National Association of Realtors 2013 Profile of Home Buyers and Sellers, in the western U.S., 91% of home buyers in 2013 used the Internet to help them find and research homes. If there’s any surprise there, it’s that the number isn’t actually closer to 100%.
But what other surprises can be found in the report? Well, for example – 91% of home buyers also worked with a real estate agent. And 52% of home buyers also used good old fashioned yard signs in front of homes as part of their search, and 44% of home buyers attended at least one open house.
It was only in 2007 that the iPhone was born – and ushered in the era of the “mobile web.” Today, only a few years later, fully 45% of home buyers used mobile web sites and apps in their home buying search – and 43% of buyers used mobile-optimized search sites. Not only that, 26% of buyers utilized on-line video sites to view homes as well.
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