- SellForSure University Home Page
- Module 1: Introduction
- Module 2: Sell By Owner, or With Agent?
- Module 3: Working with an Agent
- Why You Should Use a Real Estate Agent to Sell Your House
- Drawbacks to Using an Agent
- Real Estate Agent Designations
- How to Choose a Real Estate Agent
- How NOT to Choose a Real Estate Agent
- How to Interview a Real Estate Agent
- Questions to Ask your Real Estate Agent
- Dual Agency
- Check an Agent's Work
- Communicating with your Real Estate Agent
- How a Real Estate Agent gets Paid
- Discount and Flat Fee Brokers
- Real Estate Listing Agreements
- Your Real Estate Agent's Job in a Nutshell
- Module 4: Valuing and Pricing your Home
- Today's Real Estate Buyers are Savvy and Empowered
- Real Estate Values and Pricing
- What Matters and What Doesn't in Pricing your Home
- Every Home is Unique
- Three Major Factors affecting Real Estate Values
- Online Real Estate Price Evaluations
- Real Estate CMA or Comparative Market Analysis
- Real Estate Appraisal
- Realtor Property Report (RPR)
- Which Real Estate Valuation should I Trust
- The Real Estate Auction Sales Model
- Overpricing Your Home for Sale
- How to Maximize your Home Sale Price
- The Virtue of Underpricing your Home
- Selling your home with little or no equity
- Module 5: Preparing Your Home for Sale
- Inspecting your Home Prior to Selling It
- Preparing a Full Disclosure Package for Home Buyers
- Contents of a Real Estate Disclosure Package
- Making Repairs to your Home prior to Selling It
- Required Retrofits of your Home
- As-Is Real Estate Sales
- Selling as a Certified Pre-Owned Home
- Preparing your Home for Sale
- Enhance your Home's Curb Appeal
- Home Staging
- The Cost of Preparing your Home for Sale
- Module 6: On the Market
- When to List your Home for Sale
- Living in a Home vs. Selling One
- Getting the Word out about your Home
- Showings and Open Houses
- When Buyers are In the House
- Make your home Available, but make Yourself Scarce for Showings
- Offers and Negotiations
- Selling a Home that is Tenant Occupied
- Selling your Home in a Tough Market
- Recognizing the Wrong Price for your Home
- Real Estate Price Adjustment Strategy
- How to Sell a Home and then Buy Another
- Moving after Selling your Home
- What Happens when you get an Offer on your Home
- Negotiating the Sale of your Home
- Top Negotiation Tactics to use when Selling your Home
- The Buyer's Due Diligence
- The Real Estate Closing Timeline
- Delays in the Home Sale Process
- The Buyer's Appraisal in the Purchase Process
- Real Estate Tax Information for Home Sellers
- 1031 Tax-Deferred Exchange
- How much it Costs to Sell a Home
- Module 8: SellForSure System Walkthrough
- Goals of the SellForSure System
- The SellForSure Home Sale System Guarantees
- Traditional Real Estate Marketing Methods
- Active Real Estate Marketing
- Free Home Inspection and Termite Inspection
- SellForSure Pre-Sale Services
- The SellForSure Web Portal Status System
- SellForSure Preparation Phase 1
- SellForSure Preparation Phase 2
- SellForSure Preparation Phase 3
- SellForSure Preparation Phase 4
- SellForSure Preparation Phase 5
- Launching your Home on the Market
- SellForSure System Listing Syndication
- How to Manage Showings on your Home
- Real Estate Open House Events
- The Perfect Home Sale Schedule
- While your Home is on the Market
- The Two Week Review Cycle
- What to Expect Once your Home is Under Contract
- Closing the Sale of your Home
- Module 9: The Realty World Advantage


Most home sales in California use the standard Residential Purchase Agreement provided by the California Association of Realtors. It’s an eight page document and has a number of important provisions in it. Regardless of what purchase agreement is used, all purchase agreements include the following elements:
Purchase Price: this is the total amount to be paid for the property, but keep reading – the buyer may ask for costly concessions.
Earnest Money Deposit: this is the buyer’s initial deposit, which shows that they are serious buyers. The initial earnest money deposit is usually fully refundable, until the buyer releases all their contingencies for the purchase.
Length of Escrow: this is the number of days after acceptance, or a specific date upon which, the sale of the property will close.
Length of Contingency Period / Due Diligence: the number of days the buyer has to complete their due diligence and secure their financing will be set in writing. These dates may be the same or different.
The allocation of costs: that is, who pays for what, and in what proportion.
The language of the purchase agreement should include language that specifies the property is to be sold as-is, and that the seller will not be required to make any repairs, or issue credits or reduce the price for any reason whatsoever.
The purchase agreement will also include language in the “fine print” about the seller’s right to cancel – which, by the way, the seller typically does not have any right to cancel the contract, unless the buyer fails to perform as the contract requires.
And, of course, there’s a lot of other fine print, with a number of important terms and conditions. I have developed an explanation of the standard California purchase agreement, and it is included in the resources section of the SellForSure web site.