- SellForSure University Home Page
- Module 1: Introduction
- Module 3: Working with an Agent
- Why You Should Use a Real Estate Agent to Sell Your House
- Drawbacks to Using an Agent
- Real Estate Agent Designations
- How to Choose a Real Estate Agent
- How NOT to Choose a Real Estate Agent
- How to Interview a Real Estate Agent
- Questions to Ask your Real Estate Agent
- Dual Agency
- Check an Agent's Work
- Communicating with your Real Estate Agent
- How a Real Estate Agent gets Paid
- Discount and Flat Fee Brokers
- Real Estate Listing Agreements
- Your Real Estate Agent's Job in a Nutshell
- Module 4: Valuing and Pricing your Home
- Today's Real Estate Buyers are Savvy and Empowered
- Real Estate Values and Pricing
- What Matters and What Doesn't in Pricing your Home
- Every Home is Unique
- Three Major Factors affecting Real Estate Values
- Online Real Estate Price Evaluations
- Real Estate CMA or Comparative Market Analysis
- Real Estate Appraisal
- Realtor Property Report (RPR)
- Which Real Estate Valuation should I Trust
- The Real Estate Auction Sales Model
- Overpricing Your Home for Sale
- How to Maximize your Home Sale Price
- The Virtue of Underpricing your Home
- Selling your home with little or no equity
- Module 5: Preparing Your Home for Sale
- Inspecting your Home Prior to Selling It
- Preparing a Full Disclosure Package for Home Buyers
- Contents of a Real Estate Disclosure Package
- Making Repairs to your Home prior to Selling It
- Required Retrofits of your Home
- As-Is Real Estate Sales
- Selling as a Certified Pre-Owned Home
- Preparing your Home for Sale
- Enhance your Home's Curb Appeal
- Home Staging
- The Cost of Preparing your Home for Sale
- Module 6: On the Market
- When to List your Home for Sale
- Living in a Home vs. Selling One
- Getting the Word out about your Home
- Showings and Open Houses
- When Buyers are In the House
- Make your home Available, but make Yourself Scarce for Showings
- Offers and Negotiations
- Selling a Home that is Tenant Occupied
- Selling your Home in a Tough Market
- Recognizing the Wrong Price for your Home
- Real Estate Price Adjustment Strategy
- How to Sell a Home and then Buy Another
- Moving after Selling your Home
- Module 7: Negotiating and Closing the Sale
- The Residential Purchase Agreement
- What Happens when you get an Offer on your Home
- Negotiating the Sale of your Home
- Top Negotiation Tactics to use when Selling your Home
- The Buyer's Due Diligence
- The Real Estate Closing Timeline
- Delays in the Home Sale Process
- The Buyer's Appraisal in the Purchase Process
- Real Estate Tax Information for Home Sellers
- 1031 Tax-Deferred Exchange
- How much it Costs to Sell a Home
- Module 8: SellForSure System Walkthrough
- Goals of the SellForSure System
- The SellForSure Home Sale System Guarantees
- Traditional Real Estate Marketing Methods
- Active Real Estate Marketing
- Free Home Inspection and Termite Inspection
- SellForSure Pre-Sale Services
- The SellForSure Web Portal Status System
- SellForSure Preparation Phase 1
- SellForSure Preparation Phase 2
- SellForSure Preparation Phase 3
- SellForSure Preparation Phase 4
- SellForSure Preparation Phase 5
- Launching your Home on the Market
- SellForSure System Listing Syndication
- How to Manage Showings on your Home
- Real Estate Open House Events
- The Perfect Home Sale Schedule
- While your Home is on the Market
- The Two Week Review Cycle
- What to Expect Once your Home is Under Contract
- Closing the Sale of your Home
- Module 9: The Realty World Advantage


When selling “by owner,” you will come in contact with all kinds of potential buyers, but one thing you’re bound to discover is that serious buyers work with real estate agents.
A lot of unrepresented buyers (those not working with agents) will not be especially credible or serious. They may be looking for an owner who will sell at a deep discount (after all, you’re saving the commission, right?), or who will do a lease option or provide some kind of owner financing because they are unable to obtain a conventional bank loan. And that can be OK in some situations, but most sellers, most of the time, are looking for ready, willing, and able buyers who have their financing lined up such that they can make an offer which will get the seller completely out of the property and on their way.
The thing about serious buyers is that most of them (about 88%) are already working with a real estate agent. And most of those who are working with an agent have been doing so for some time, as the home buying process can take many months – and in some cases, years. Those buyers will usually want to see their agent be compensated, and will be looking to the seller to pay at least their agent’s commission. There goes half the money you might have thought you’d be saving, in most cases.
Another thing to consider is that these agents may be actively steering away their clients from your For Sale By Owner listing. There are good reasons for this – they’ll worry about how much or even if they’ll get paid, for example. They’ll also need to worry about the paperwork – what contract will be used? The one they use for virtually all their sales, which they are very familiar with, or one that they’re unfamiliar with and may not protect their clients as much as the standard Realtor purchase agreement they know and love?
What’s more, since a for sale by owner probably has not sold many homes – if any – on their own before, that seller will often be unfamiliar with the process, and the buyer’s agent will be forced to do a lot of extra work, and assume a lot of extra liability. For these reasons, many buyer’s agents will do what they can to avoid working with For Sale By Owners.
Given that the buyer will in all likelihood have an agent, and that you’ll be paying that agent to represent them, not you – there is some sense in your having an agent to represent your own interests as well.