- SellForSure University Home Page
- Module 1: Introduction
- Module 2: Sell By Owner, or With Agent?
- Module 3: Working with an Agent
- Why You Should Use a Real Estate Agent to Sell Your House
- Drawbacks to Using an Agent
- Real Estate Agent Designations
- How to Choose a Real Estate Agent
- How NOT to Choose a Real Estate Agent
- How to Interview a Real Estate Agent
- Questions to Ask your Real Estate Agent
- Dual Agency
- Check an Agent's Work
- Communicating with your Real Estate Agent
- How a Real Estate Agent gets Paid
- Discount and Flat Fee Brokers
- Real Estate Listing Agreements
- Your Real Estate Agent's Job in a Nutshell
- Today's Real Estate Buyers are Savvy and Empowered
- Real Estate Values and Pricing
- What Matters and What Doesn't in Pricing your Home
- Every Home is Unique
- Online Real Estate Price Evaluations
- Real Estate CMA or Comparative Market Analysis
- Real Estate Appraisal
- Realtor Property Report (RPR)
- Which Real Estate Valuation should I Trust
- The Real Estate Auction Sales Model
- Overpricing Your Home for Sale
- How to Maximize your Home Sale Price
- The Virtue of Underpricing your Home
- Selling your home with little or no equity
- Module 5: Preparing Your Home for Sale
- Inspecting your Home Prior to Selling It
- Preparing a Full Disclosure Package for Home Buyers
- Contents of a Real Estate Disclosure Package
- Making Repairs to your Home prior to Selling It
- Required Retrofits of your Home
- As-Is Real Estate Sales
- Selling as a Certified Pre-Owned Home
- Preparing your Home for Sale
- Enhance your Home's Curb Appeal
- Home Staging
- The Cost of Preparing your Home for Sale
- Module 6: On the Market
- When to List your Home for Sale
- Living in a Home vs. Selling One
- Getting the Word out about your Home
- Showings and Open Houses
- When Buyers are In the House
- Make your home Available, but make Yourself Scarce for Showings
- Offers and Negotiations
- Selling a Home that is Tenant Occupied
- Selling your Home in a Tough Market
- Recognizing the Wrong Price for your Home
- Real Estate Price Adjustment Strategy
- How to Sell a Home and then Buy Another
- Moving after Selling your Home
- Module 7: Negotiating and Closing the Sale
- The Residential Purchase Agreement
- What Happens when you get an Offer on your Home
- Negotiating the Sale of your Home
- Top Negotiation Tactics to use when Selling your Home
- The Buyer's Due Diligence
- The Real Estate Closing Timeline
- Delays in the Home Sale Process
- The Buyer's Appraisal in the Purchase Process
- Real Estate Tax Information for Home Sellers
- 1031 Tax-Deferred Exchange
- How much it Costs to Sell a Home
- Module 8: SellForSure System Walkthrough
- Goals of the SellForSure System
- The SellForSure Home Sale System Guarantees
- Traditional Real Estate Marketing Methods
- Active Real Estate Marketing
- Free Home Inspection and Termite Inspection
- SellForSure Pre-Sale Services
- The SellForSure Web Portal Status System
- SellForSure Preparation Phase 1
- SellForSure Preparation Phase 2
- SellForSure Preparation Phase 3
- SellForSure Preparation Phase 4
- SellForSure Preparation Phase 5
- Launching your Home on the Market
- SellForSure System Listing Syndication
- How to Manage Showings on your Home
- Real Estate Open House Events
- The Perfect Home Sale Schedule
- While your Home is on the Market
- The Two Week Review Cycle
- What to Expect Once your Home is Under Contract
- Closing the Sale of your Home
- Module 9: The Realty World Advantage


When it comes to pricing your home, three major factors affecting real estate values:
- Location
- Quality
- Market Condition
To evaluate your home’s location, ask yourself how far it is from schools, grocery stores, destinations, and other local amenities. How accessible are highways and public transportation? Also, how close is it to nuisances? Is your home next door to a gas station, or located on or within earshot of a really busy street or freeway? When looking for similar properties to help figure out what your home is worth, it’s important to first look for homes that have a location of a similar quality to yours, accounting for both positive and negative factors.
Next, consider the home’s quality. Does it suffer from any deferred maintenance? Has the landscaping been kept up? Has it kept up with the times in terms of interior style? How long has it been since the kitchen and bathroom were updated? Does it have dual pane windows and recessed lighting? Central forced air heat or electric baseboard heat? Does it have an open, flowing floor plan or does it have an older, choppy floor plan with lots of small rooms? Is there a master suite, do the bedrooms have walk-in closets? What’s the parking situation, two car garage or is the only parking in the street? These are all important factors to keep in mind when looking to compare your home to others.
Finally, assess current market conditions before listing your home. How are interest rates trending? Are they rising, making home buying harder, or dropping, making home buying easier and more affordable? How many similar homes in your area are on the market, and how long is it taking for these homes to sell? Is inventory increasing, or decreasing? What is the sales-to-list-price ratio for homes which have sold?
By assessing your home’s location and quality, as well as the trend of the current market, you will be best positioned to sell your home for the best price within the optimal timeframe. There are, obviously, a lot of variables here – and the value that any given real estate market places on those variables differs from town to town, so there’s no formula which can be used to accurately price in the differences in these factors. However, just by being aware of the factors which drive price differences will help you better understand at what price your home should be listed at. Remember, while some of these factors may matter little to you, they will matter to buyers to varying degrees.